Search engines are constantly changing in order to refine and redefine the way they produce results. On one hand, this allows for smarter and more organic search results that users can appreciate. Yet these changes can also end up penalizing your website. If this happens, consider having your website audited to learn what went wrong, and what you can do to make it all better.
What is a Website Audit?
A website audit is a thorough analysis and assessment of a website, its content, and its inbound links. Every single element that comprises a website is reviewed, from its design down to its very Web structure. The website’s content is also checked and scrutinized if it has any duplicates over the Internet.
Additionally, website audits can also analyze the keywords used by a website. Audits can pinpoint which keywords are associated with the most amount of online traffic. With all this information, it’s possible to further optimize the website to conform to the new search guidelines or even take full advantage of them.
The Value of a Website Audit
The entire point of implementing SEO strategies to a website is to improve its accessibility to users via attaining top spots in search engine results. Yet businesses should not feel complacent once they hit the first page, as search engine updates can drastically change the way websites rank. SEO is constantly evolving, and website audits help businesses adjust and stay competitive.
The Benefits of a Website Audit
Search engine algorithm updates can hurt the ranking of your website and throw off users into visiting others. To recover from such a blow, you will need to assess the damage before quickly jumping in to repair. A complete Web audit allows you to find out what you need to change about your website in order to comply with the updates.
Alternatively, website audits are also useful for businesses just starting to market online. Websites still in their infancy can be audited so that webmasters can fine-tune them for better optimization.
Choosing Web Stream Innovations
Web Stream Innovations is a veteran in the SEO industry, and is always abreast with the latest algorithm updates rolled out by popular search engines like Google. Adaptability is a key characteristic in making SEO work, and we will use our extensive knowledge and experience to examine your website. By identifying problems in your website and suggesting ways to improve on them, we can set your website back on the track.
Do not feel satisfied with optimizing your website’s contents once; let them grow and acclimate with major search algorithm changes by using our Web audit services. Call us now for a free consultation.